• Oliver Verde

Neuromarketing: FOX Sports

Updated: Dec 5, 2019

SITUATION

Client wishes to promote a neuro-marketing study which shows how the network’s sports content influences the brain.

CHALLENGE

Present the results of this study to the top 10 global traditional media sales agencies at a conference.

Visit the 5 most important global agencies in Miami to book their attendance to the conference and later on to discuss publication of results.

RESULTS

We managed to get over 120 senior marketing executives in those agencies to attend the conference, become engaged with the neuropsychological results presented and acknowledge the FOX brand as a great influencer in sports television.


1 view

© 2020 by Via Arete LLC