SITUATION
Client wishes to promote a neuro-marketing study which shows how the network’s sports content influences the brain.
CHALLENGE
Present the results of this study to the top 10 global traditional media sales agencies at a conference.
Visit the 5 most important global agencies in Miami to book their attendance to the conference and later on to discuss publication of results.
RESULTS
We managed to get over 120 senior marketing executives in those agencies to attend the conference, become engaged with the neuropsychological results presented and acknowledge the FOX brand as a great influencer in sports television.
Commenti