Growing Pepsico's AOP Community

SITUATION

At their annual brand and product innovation convention, the Client is looking for a way to make the region’s marketing leads attending the conference to interact with the new product features that will be a part of the company’s portfolio in the upcoming year.

CHALLENGE

Promote engagement to PEPSICO’s natural juices line (Tropicana, Naked, Ocean’s Spray, Kero Coco) within the vast universe of brands and products that are shown at the annual internal marketing meeting.

RESULTS

We appointed brand ambassadors to act as smoothie experts at the convention and attract participants to enjoy the products in a different and fun way by employing tasting experiences and demos on how to prepare healthy smoothies during their morning routine.