Arete (//; Greek: áρετή),

in its basic sense, means “excellence of any kind”, bound up with the notion of the fulfillment of purpose: the act of living up to one’s full potential.”

Image Property of Léo Caillard


@viaArete Marketing provides a suite of services suited for businesses who want to create brand awareness in the market. We are renowned for developing creative and results-driven campaigns by executing impactful social media relations, experiential marketing, OOH’s campaigns’ design, and direct promotion.



“Creativity is


  having fun.”

   Albert Einstein

Image Property of Léo Caillard


Some of our latest experiences




Every company has a unique overall situation and needs a tailored strategy to reach its dreams. At @viaArete we make those strategies happen. 



We donate 10% of our time and effort to:

Social initiative dedicated to the research, design and promotion of solutions to the crisis in Venezuela. ​



Democratic International Network –

NGO focused on the promotion of democratic values and project creation in Venezuela.



Fe y Alegria Miami - 

NGO devoted to raise awareness and engage support for education as a powerful tool for social change in Latin America and Africa.  ​



We are firm believers that conscious entrepreneurship

always results in a sustainable win-win-win for everyone! 



© 2020 by Via Arete LLC